Journal article critique example
Thursday, September 3, 2020
Role of Research in Psychology Essay Example for Free
Job of Research in Psychology Essay Dynamic Examination is fundamental in brain research since it helps in understanding people groups sentiments, musings and feelings. While investigating, a logical technique is required so that there will be legitimacy in the gathered information or the entire exploration itself. As indicated by Deweys Scientific Method, investigating includes a few stages. The fundamental advances are; distinguish and characterize the issue, decide the theories why exploration is required, gather and examine information accumulated, define end, and apply end. Essential and auxiliary information are required over the span of the procedure. Essential information is gathered through meetings or reviews. It addresses the new examination question straightforwardly. Auxiliary information is utilized in other exploration and utilized again in another. It is less exorbitant and less tedious. The job of insights in mental examination or some other exploration is to gauge information got. à â â â â â â â â â â Psychology is a part of science that manages the discernments, the feelings and the conduct of an individual. It has five objectives in comprehension peopleââ¬â¢s feelings, practices and discernments. The principal objective is dispassionately watching conduct at that point portraying it. In the wake of portraying it, analyst experiences the way toward clarifying what had happened. In the wake of clarifying what had occurred, clinician would now be able to anticipate what will occur later on, since past conduct can be a future conduct. Command over the issue will presently be simple in view of what had been watched, had been clarified and had been anticipated. At the point when control is available, it should be towards positive conduct. à â â â â â â â â â â To comprehend brain science without limit, one should direct research. Examination in brain science is basic since it assists therapist with understanding people sentiments, contemplations and activities. With research, clinicians can order mental scatters. On the off chance that these are classified, they can get it and dissect its side effects and its effect on others and to the general public. This additionally gives understanding on how connections, cooperations, advancement, family, school, companions, religion and others influence people and society. Moreover, it likewise encourages individuals to create successful treatment for the advancement of personal satisfaction. à â â â â â â â â â â There are a few sorts of logical technique so as to survey ones emotions, considerations and activities. Naturalistic perception is the least complex type of examination. It includes perception in indigenous habitat. It gives subjective information. In any case, the one being watched can change their conduct, same as the specialists can modify their perception. Another sort is contextual analysis. It incorporates mental testing, meeting and utilization of perception. In spite of the fact that it is tedious, it can give broad subjective and quantitative information. Next, study gives enormous measure of data in a brief timeframe. Correlational investigations give understanding on relationship; if there is, where will the relationship lead, and how solid the relationship is. In conclusion, mental testing uses testing to accumulate data (Psychology 101, 2004). à â â â â â â â â â â Research needs logical technique to pick up legitimacy of information. Exploration utilizes logical strategy to sort out structure and endeavor to pick up information. Logical advances change contingent upon research being finished. The essential logical technique (Deweys Scientific Method) in doing explore incorporates: recognizable proof and characterizing what the issue is; deciding the speculations why exploration is required or motivation behind why the difficult exists; assortment and examination of information accumulated; detailing of end; and finally, utilization of the end to the first theories (Research Methods, 2004) à â â â â â â â â â â Primary information in research is the information or tests utilized or gathered over the span of the information assembling or exploring. It additionally relates to the consequences of the exploration. Optional information, then again, relates to the information initially gathered for an alternate examination however utilized again for another exploration question. à â â â â â â â â â â Primary information incorporates subjects like socioeconomics (age, sex, salary, and so on.), way of life attributes, demeanor, information, expectations, inspirations and conduct (Research Methods and Processes, 2006).â It can be gathered in field or in lab. It very well may be gathered by methods for overview or poll. Optional information is commonly less expensive and less tedious in examination with the assortment of the essential information. It is commonly assembled before the essential information. Optional information likewise help in deciding the course in which the essential information is sought after. Case of auxiliary information is the point at which a specialist utilizes an information from the Census. It can likewise be utilized as foundation data on explicit exploration and answers explicit examination question. In contrast to essential information, optional information doesn't address new research question adequately. Optional inf ormation is accessible broadly due to the turn of events and openness of data innovation. à â â â â â â â â â â Another basic in research utilized for legitimacy is the job of measurements. Measurements is a part of applied science comprises of univariate and multivariate methodology. The job of insights in mental examination or some other exploration is to depict compact information fit as a fiddle, focal propensity and scattering straightforward recurrence conveyance and to settle on choice about the properties of the measurable populaces based on measurements (Chow, 2002). à â â â â â â â â â â Univariate strategy is utilized in brain science to quantify single variable and multivariate technique is utilized in estimating different factors. Multivariate technique in expected to find connection between at least two factors, to acquire test measurements and additionally to remove factors or idle factors (Chow, 2002). References All Psych Online and Heffner Media Group Inc. (2004). Brain research 101. Recovered January 10, 2008 from http://allpsych.com/psychology101/experiment.html All Psych Online and Heffner Media Group Inc. (2004). Exploration Methods. Recovered January 10, 2008 from http://allpsych.com/researchmethods/introduction.html Chow, S.L. (2002). Measurements and Its Role in Psychological Research. Techniques in Psychological Research, p. 1-2. Recovered January 8, 2008 from http://cogprints.org/2782/1/EOLSSsta.pdf Thompson Gale. (2006). Exploration Methods and Processes. Recovered January 8, 2008 from à â â â â â â â â â â http://www.referenceforbusiness.com/the executives/Pr-Sa/Research-Methods-and-à â â â â â â â â â â Processes.html
Saturday, August 22, 2020
Organizational Behavior Essay Example | Topics and Well Written Essays - 1000 words
Authoritative Behavior - Essay Example This is an especially intriguing subject to examine because of the way that it permits the peruser and the expert to see that paying little mind to the size, extension, or conspicuousness of the firm being referred to, key hierarchical provokes keep on raising their heads and cause dangerous circumstances for the people that make up these associations. It is the expectation of this writer that such an examination will have the option to recognize a portion of the key minutes at which an alternate result could have been acknowledged than the one which the understudy has just related inside their investigation of the hierarchical issues that happened. Key Questions: Right off the bat, concerning the usage of the new information the executives and stock framework, the understudy didn't make any make reference to of earlier preparing that became effective before the beta test form being discharge for far reaching use inside the office. In spite of the fact that this may have simply been an oversight, the truth is that looking to execute such an expansive and larger hierarchical change without first trying to coordinate this with the investors as trainings and incorporation with the information the executives administration, such a methodology nearly ensures the authoritative challenges that the understudy includes characterized inside the primary areas of the report. Also, an optional issue that comes into view from a survey of the report that the understudy submitted is the absence of premium that different representatives inside the unit communicated concerning endeavoring to incorporate with and become familiar with the framework preceding bein g directed to go to trainings on the subject. Despite the fact that it is justifiable that these workers may not all be proactive in looking to procure information that would at last make their employments simpler over the long haul, the way that there was no notice of the craving by any of the people inside the stock control office to try to become familiar with the program that eventually has such an amazing effect upon the effectiveness of their essential undertakings. The third and last part of authoritative methodology and the board that was of enthusiasm inside the piece had to do with the way that the investors inside upper administration inside Nokia took into account the issues to be displayed for a significant stretch of time (around one month) preceding trying to give an improvement to them. This is interested because of the way that the understudy takes note of that the part regions of the firm depended intensely upon the stock administration and control angles so as to follow and satisfy current needs (Wen et al, 2011). One is left to ask why, if the association depended so vigorously upon such a part of the procedure, it was left to opportunity to decide the methods whereby the new framework would be incorporated and comprehended by the people being referred to. Proposals: Finally, the peruser should endeavor to connect with a comprehension of the various methodologies that could have considered a progressively smooth and easy incorporation of the new framework into the work process and lives of the individual investors being referred to. As for the first that has been talked about, it is agonizingly clear that the association and the investors could have played an increasingly dynamic job in looking to incorporate with the product bundle preceding it being constrained upon them (Lindberg and Foss, 2011). The conversation that has been coordinated inside respects to the instance of Nokia infers a few of the hypotheses of hierarchical that have be en talked about up to this point in the course work. Right off the bat, the butterfly impact hypothesis is completely coordinated because of the reality
Friday, August 21, 2020
Losing Weight the Correct Way Essay example -- Health Exercise Weight
Shedding pounds the Correct Way In spite of the fact that numerous Americans are in the eating regimen and weight reduction furor, the populace overall is as yet thought to be overweight (Lemonick). This might be because of numerous components, for example, absence of nourishment in food and having a lazy way of life. Likewise, as individuals seek after different interests, for example, vocations and family life, they overlook keeping themselves sound and fit. To keep up wellbeing and life expectancy, one must exercise, eat reasonably, and eat nourishments that have dietary benefit. In the event that one follows this arrangement, one can effectively shed pounds and be solid. à à à à à Exercise and having a functioning way of life is a significant segment to keep up so as to get thinner. A few people may believe that in the event that they skirt a couple of dinners daily and cut down on bites, that they will shed pounds without working out. Notwithstanding, this is an erroneous presumption. To get more fit in a manner that doesnââ¬â¢t harm oneââ¬â¢s body, one needs to make time to work out. Skipping breakfast and overlooking when your body reveals to you it needs vitality from food isn't the best approach to securely get thinner. At the point when one activities, he gradually consumes off fat, which enables the body to work easily and successfully. However, these days, individuals donââ¬â¢t have the opportunity to go to the exercise center or take high impact exercise classes, basically using the stairwell rather than the lift is a method of keeping oneself dynamic and can have an enormous effect in oneââ¬â¢s wellbeing. à à à à à People must figure out how to eat modestly to adequately get more fit. It appears as though as the American popu...
Monday, June 8, 2020
Women Possess Homegrown Managerial Skills And Experiences - 275 Words
Women Possess Homegrown Managerial Skills And Experiences (Essay Sample) Content: IntroductionThe debate on who is better of the human spies, male or female gender has been there for a long time and is still ongoing. According to the Creedon Cramer, (2007), the coexistence between this gender is what makes the world a unique place. However, for the longest possible time, women have been viewed as a weaker sex, thus getting sidelined in the major positions in the society. This paper seeks to debunk the theory that women are the weaker sex. Women have specific skills that are inborn and are a gift to them only.Women possess homegrown managerial skills and experiencesWomen are the home managers in different cultures and societies, and therefore take care of scarce resource efficaciously. It is because they know how to handle, allocate and maintain the little resources they own efficiently. It is an essential element in defining who a good leader should be.Women inspire othersWomen have a burning desire to achieve when they are in need. Studies have s hown that individuals working under women are more engaged than those under men. Human beings are social, and for them to be motivated, they need to be engaged in talks and discussions that will motivate them in taking an absolute decision and committing them. Women act as love to talk and it through this way that they can influence others to move forward to in the line of company goals (DiGeorgio-Lutz, 2002).Women Collaborate with people quicklyWomen know how to multitask at times since they are home makers and usually make everyone happy, and this works as an added advantage for them in organizations. Brunner (2000), explains that women are passionate when in a team as compared to men who use alpha-male characteristics to direct others. They are capable of approaching others and thereby agreeing on certain actions that are helpful in the company.Women hold better communication skillsEffective communication is a backbone of great leadership. Women are talkative and love to describ e and discuss ideas before embarking in doing as compared to men who prefer action than words. They have excellent listening skills, and that, as a result, relate better to employees and customers (Valerio, 2011).Women have patienceWomen do not make hasty decisions and usually take time to understand the context as compared to men. According to the Wolverton, Bower Hyle, (2009), organizations management requires a lot of patience and taking calculated risks that need a lot of considerations to so as making important decisions that may lead to the growth of the com...
Sunday, May 17, 2020
Analysis Of The Movie Sonny s Blues - 2020 Words
Baldwinââ¬â¢s ââ¬Å"Sonnyââ¬â¢s Bluesâ⬠has an apparent theme of suffering that directly relates to the title of the short story. The title of the short story has multiple meanings. The term ââ¬Å"bluesâ⬠refers to the jazz genre, which Sonny feels very passionately about, but also signifies his severe depression. Sonny is increasingly distant with his brother as time goes on, which increases his unhappiness. His happiness deteriorates with his relationships with his other family members, such as Isabel and Grace. Sonnyââ¬â¢s biggest suffering is his problem with heroin. He uses his drug addiction as an escape into a reality where he is not looked down upon for his love of music. Sonny uses music as his main escape from his reality, from his rough Harlem neighborhood, and from being an aggravated musician. Sonny also uses music as his main redeeming quality in his brotherââ¬â¢s eyes. Sonny and the narrators relationship is anything but steady: ââ¬Å"He came by the house from time to time, but we fought almost every time we metâ⬠(Baldwin, 305). The narrator knows that his brother is sad, but also wants him to be successful. The narrator believes that, to be successful, Sonny must not pursue music as a passion. The narrator feels obligated to watch over Sonny after both their parents pass away. The narrator knows that Sonny is filled with tremendous sadness. Sherard writes: ââ¬Å"On his way home, the narrator encounters a boy ââ¬Ëlooking just like Sonnyââ¬â¢ whose own story we can surmise is precisely what Sonnyââ¬â¢sShow MoreRelatedMovie Analysis : Sonny s Blues1248 Words à |à 5 PagesRecords Some people might agree that a broken home might be better then no home, or maybe having no home is better then having a hopeless home. The narrator who is unnamed in Baldwinââ¬â¢s ââ¬Å"Sonnyââ¬â¢s Bluesâ⬠, is from a home that you can carry good and horrid memories with you. In the short story ââ¬Å"Sonnyââ¬â¢s Bluesâ⬠, the narrator along with his entire household all have personal suffering that affect their lives tremendously. Consider that almost everyone has problems in their life and household, weather youRead MoreMarketing Analysis of Sony4261 Words à |à 18 Pagesin English to Tokyo Telecommunications Engineering Corporation. The company built Japan s first tape recorder called the Type-G. In the early 1960s, Ibuka traveled in the United States and heard about Bell Labs invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. In August 1955, Tokyo Telecommunications Engineering released the Sony TR-55, Japan s first commercially produced transistor radio. In January 1958, the company changed its nameRead Moreââ¬Å"a Study on Consumer Behaviour with Reference to Sony Vaio Laptopsâ⬠14338 Words à |à 58 PagesLaptop. Within few seconds, she connects to the internet using Airtelââ¬â¢s data card. Once on the net, the girl ââ¬Å"Googleââ¬â¢sâ⬠name of the band that played the soundtrack of the English movie she saw yesterday. The number of websites comes up with advertisements. One of the advertisements was for the soundtracks, cd and movie DVD. When she clicks through the advertisement, the search engine giant Google rings up some money. (Through its ad word program, it gets paid whenever someone clicks on the advertiserââ¬â¢s
Wednesday, May 6, 2020
The Hundred Years War Essays - 1042 Words
The Hundred Years War After the Crusades, trade began to revive in Italy, largely because neither trade nor towns had declined as much there as elsewhere. As trade grew in other countries, fairs were set up as places where merchants could exchange large amounts of goods. In 1346 the bubonic plague, a fatal disease, swept through Europe killing one third of the population. The Hundred Yearsââ¬â¢ War, which began in 1337 and was between England and France, brought important developments to European culture. In 1346 the bubonic plague, which Europeans called the Black Death, swept into Europe. It was brought to Genoa, Italy, by infected rats on board a merchant ship from a port on the Black Sea. The plague was transmitted to humansâ⬠¦show more contentâ⬠¦Europe was left in a decline from which it did not recover for 100 years. England did not attempt to enhance itââ¬â¢s reputation by military and economic means, but rather focused itââ¬â¢s attention on improving the deteriorating health of the general public caused by disease. Many people died of the Black Death, making it impossible for England, in this state, to conquer surrounding nations or to increase wealth for power. Wars could not be fought because many men were sick and dying with this disease. In poor health, these men were unable to fight in battles, let alone win them. The wealth of the country was also unable to increase because many of the victims of the Black Death were merchants. Those merchants with this disease could not sell their goods and therefore could not make any profit in order to pay taxes for their country. Europeans learned about auxiliary means of performing different actions. The Hundred Yearsââ¬â¢ War brought important developments. The use of two new weaponsââ¬âthe longbow and the cannonââ¬âweakened feudalism. The English longbow was 5 or 6 feet (1.5 or 1.8 meters) long, with a range up to 400 yards (360 meters). English foot soldiers armed with longbows complet ely defeated a French feudal cavalry at Agincourt in 1415. Knights on horseback were no match for foot soldiers with longbows. Europeans may have learned the use of gunpowder from the Muslims during the Crusades. To this knowledge they added the use of the gun. AtShow MoreRelatedThe Hundred Years War1503 Words à |à 7 PagesThe Hundred Years War began in May, 1337. It was a series of wars in Europe. France and England had been old enemies. The war was started for many reasons. The first reason is that King Phillip VI tried to seize the English territories in the duchy of Aquitaine. England tried to take the French throne. The second reason is that because of their historical feudal orders, France and England broke away from one another (Allmand 7). The third reason was The Battle for Flanders. Flanders was theRead More Hundreds Years War Essay2369 Words à |à 10 Pages Hundred Years War The definition of the Golden Rule is that those with the gold make the rules. In other words, those with the gold have the power as well as those with the power have the gold. History books will discuss the general reasons for war such as freedom from adversity or freedom from religion. But the real issue for any war is the thirst for power and control; and the means to finance them are the economic issues. Nations will endure years of fighting for power and control. France andRead MoreThe Hundred Years War : The Years Of War1255 Words à |à 6 PagesThe Hundred Years War During the beginning of the fourteenth century, there were many disputes between the English and the French. The war began in 1337 when King Edward the 3rd claimed that he was the rightful ruler of France. This was the event that truly began the years of war that would disturb all of the land. Other events also occurred that contributed to the raging war. A few that were included were, disputes over certain areas of land, control of the valuable wool trade, and the supportRead MoreEssay on The Hundred Years War1214 Words à |à 5 PagesDespite already having captured land on French main land prior to the Hundred Yearsââ¬â¢ War, England was unsuccessful in capturing the French Throne because they were out numbered, did not establish a proper beach head, and were hurt by the heroics of Joan of Arc in Phase IV. The Hundred Yearsââ¬â¢ War was unsuccessful because England was not able to capture the French throne. From 1328-1360 was phase one of the hundred years war. It started off with a bluff from the english king Edward the 3rd. EdwardRead More The Hundred Years War? Essay4170 Words à |à 17 PagesThe Hundred Years War The start of hostilities in 1337 sees the balance of power stacked distinctly in the favor of France. Its population is large, its lands fertile, and its cities prosperous. A population of over 10 million make it one of, if not the strongest population base in Western Europe, with Paris laying claim to title as perhaps the sole great city in Latin Christendom . In contrast, the population of England totals only a third or a fourth of its adversary, with lands less developedRead More The Hundred Years War Essay2100 Words à |à 9 PagesThe Hundred Years War The Hundred Yearsââ¬â¢ War was a war between England and France in which France defended itsââ¬â¢ crown against British rule. This war had a great impact on the people of each country. The origin of the war goes back to the conquest of William for England. In 1066 William, the Duke of Normandy, led an army into England. He won this battle and became the king of England. This was possible under feudalism. Feudalism is a form of social classification in which the membersRead MoreThe Battle Of Poitiers During The Hundred Year War1711 Words à |à 7 PagesThe next major battle that occurred during the Hundred Year War was the Battle of Poitiers. The Battle of Poitiers was a battle that occurred after a six year break from war, warfare broke out again as Edward IIIââ¬â¢s son, Edward the Black Prince had attacked France in 1356. The French had a line of defense, however Edward was able to break through the defenses and attacked the French head on. The current king of France was King John II. Edward the Black Prince was able to cause a disastrous battleRead MoreHow The Hundred Years War Greatly Impacted The Course Of World History2166 Words à |à 9 PagesThe hundred years war greatly impacted the course of world history. This war was marked as one of the biggest wars ever fought in history. Dated to go from 1337 to 1453, this war led to new weapons being created, which not only played a major role in this war, but in all of world history. The creation of these new weapons led to the end of an economic system known as Feudalism. The war also was a cause of religious conflicts in the Catholic church. Another major event that had happened duringRead More The Hundred years war Essay959 Words à |à 4 PagesTHE HUNDRED YEARSââ¬â¢ WAR nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;1337-1453nbsp;nbsp;nbsp;nbsp;nbsp; The Hundred Years War was the last great medieval war. It was a war not just between Kings, but lesser nobles were also able to pursue their own personal agendas while participating in the larger conflict. Future wars saw far less factionalism, at least on the scale found in medieval conflicts. The Hundred Years WarRead MoreThe Hundred Years War And Feudal Society1636 Words à |à 7 PagesThe Hundred Yearsââ¬â¢ War and Feudal Society Why did the feudal order of Medieval society fall apart? The feudal order of the Middle Ages was a system of local rule, where powerful lords gave land and protection in exchange for loyalty and military service from lesser lords. Tradition dictated that this exchange would be held in place by the feudal contract, consisting of multiple pledges. This resulted in small communities consisting of one powerful lord, peasants, and serfs who worked for the lord
Tourism Slogan free essay sample
TITLE: Tourism Slogan Its effectiveness in Marketing the Country A. Introduction In the past few months, news of the Department of Tourisms (DOT) new slogan for attracting tourists into the country quickly spread. Apparently, the DOTs replacement for ââ¬Å"WOW Philippinesâ⬠is ââ¬Å"Pilipinas, Kay Gandaâ⬠. The tourism department received a lot of criticisms about the change. Critics questioned the rationale behind the change and whether using the local language will attract tourists.WOW Philippines has been used in the past years and was an effective promotional phrase because it is short, easy to remember and can easily be understood by everyone especially the foreigners. Conceptualized by then tourism chief and now Senator Richard Gordon, the word WOW means Wealth of Wonders among others. There are some in favor of this new slogan ââ¬Å"Pilipinas, Kay Gandaâ⬠because they wanted to be used our own language in our country itself. But some are disagree and they still want the previous slogan WOW Philippines because they think that the government are maybe rushed in coming out with a new brand. But what we need is something that can be understood by any nationality and would create a great impact to every individual. The latest criticism and accusations making the rounds of social networking sites on the Internet is that the Pilipinas Kay Ganda logo was lifted from Polands own tourism campaign, ââ¬Å"Polskaâ⬠. A check with the official travel website of Poland showed that indeed, their logo has a striking similarity to Pilipinas Kay Ganda from the font, the colors, and even the use of a tree (well granted, that of the Philippines is a coconut tree, while that of Poland is, well a common tree).Theres a lot of speculations about our slogan that is not yet done. A debate that is still existing. Meanwhile, The DOT Secretary Alberto Lim says The latest effort by the government to craft and communicate an all-encompassing message to the world about what Singapore is all about, what makes it unique and great is likely to fail. It went on to argue that Singapore has firmly established itself as the premiere business destination. Why repackage Singapore to mean something else? Why fix it when it a int broke? Similarly, some people are questioning the wisdom of our own rebranding. Why not just build on the brand equity of Wow Philippines? With our limited budget, can we really successfully launch and sustain a new brand? The answer is quite simple. At a time when every nation, big or small, is either creating a new brand or repackaging their current ones, would you rather rehash an 8-year old brand? Besides, a new brand always generates a buzz that translates to more media mileage for the same promotional budget. Even more importantly, this is a good opportunity for us to express in a fresh manner the hope and optimism that the Aquino administration represents.Finally, let me just say that a brand, by itself no matter how solid the concept is, no matter how stunning the visuals are and how compelling the slogan is, no matter how big the budget is cannot guarantee success. à ¬ Singapore launched its new brand early this year. And already, they have achieved their arrival target for the year as early as October. We can only conclude that Singapore has successfu lly repositioned itself from a business destination to one where you can work and play. Of course, the brand launch was timed with the opening of a theme park and casinos.Without a doubt, Singaporeââ¬â¢s old brand was relevant to its primary market ââ¬âthe business traveler. It was believable. The business and communications infrastructure were in place. And it was distinctive. Singapore was one of the few, if not the only one, who can claim to be the business hub in the region. When they expanded their market to include the leisure traveler, they needed to project a new Singapore. The idea of a ââ¬Å"work and playâ⬠destination was certainly relevant to this new market. The casinos and theme park made it believable.And once again, Singapore can lay claim to that distinctive brand. Of course, a brand must also have attractive visuals and a catchy slogan. And Singaporeââ¬â¢s new brand has that too. Now, we are looking forward which is the best slogan in tourism industry. If it is better in marketing the country and why does this slogan needs to be improve? or by this slogan, there is a possibility to effectively market the country? or this positioning statement for the countryââ¬â¢s tourism promotion efforts may possibly go down in advertising and marketing communications as classic case of ineffective branding? We are targeting the students in Lyceum of the Philippines University taking up Bachelor Science in Tourism and faculty members in our CITHM (College of International Tourism and Hospitality Management) department as our respondents. The countryââ¬â¢s new tourism slogan may not be accepted a hundred percent by everyone because of the different opinions of every individual. And because of that, we thought of using some strategies that may be applied in marketing the slogan and so as the country.The DOT may market the new slogan to the people by advertising it on television, radio, newspaper, and posting of tarpaulins. These may caught the interest of the individuals to involve themselves in marketing the country by supporting the new tourism slogan of the Philippines. And also , these strategies may inculcate to their minds the significance of using our own language in marketing the country. So they may understand why DOT come up with the new brand ââ¬Å"Pilipinas,kay Gandaâ⬠rather than sticking to the previous slogan ââ¬Å"WOW Philippinesâ⬠.This study will determine the effectiveness of Tourism slogan in marketing the country. B. Background (History of the Problem) The history of the Tourism slogan of the country (Philippines) will determine the answers to the problem and the rationale of its change. The Philippines have a new administration. Naturally, everything must be renewed. Even including that slogan, WOW Philippines which is identified with the Arroyo administration. WOW Philippines slogan, might have worked in the past. It is doubtful if it is still. But since the Philippines is on new beginning it is but proper to repackage our country, slogan included. WOW Philippines is the slogan at the time when its leader was involved in many anomalies. It is the slogan in a time where the rulers abused their powers and it is the slogan when the country suffered from bad governance. This might just be a slogan but it is attached to the past administration. Why there is so much trouble about the present administrations act of changing anything attached to the past administration?Also, all of the slogan of former President of the Philippines Erap Estrada before Gloria Macapagal Arroyo (GMA) were replaced that of her. Those who are complaining now were the ones cheering when Gloria Arroyo unleash his broom to sweep all the appointees of Erap Estrada. Now, WOW Philippines attains no right to be the countryââ¬â¢s tourism slogan. The change of the slogan was made after a very full research aimed at improving the tourism industry. The problem with the people of the past administration is that it thinks it has the monopoly of good ideas.If that were so, this country could have attained a first world status, after 9 years of their brilliant governance. Instead it still remain the sick man of Asia at part only of the economic rankings of lesser developed Asian countries. And what are the opposition Congressman doing when they join the chorus of protest against the new slogan? Current Philippine President Benigno Aquino III has ordered the Department of Tourism (DOT) to come up with a better slogan following the Pilipinas Kay Ganda (Philippines What a Beauty).
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