Direct TV Strategic Plan Essay Example | Topics and Well Written Essays - 750 words

Direct TV Strategic Plan - Essay Example Customers connected to the internet can access the companys library, restart, and rewind shows and also engage interactive TV programs that provide real time information (DirecTV, 2013). The company’s advanced entertainment will involve an expanded capabilities. The company will provide streaming services outside the home with over 50 on-demand channels (DirecTV, 2013). Customers receive an improved user interface that unifies search across multiple screens. This interface is achievable through smart search capabilities across all platforms including mobile devices, tablets and set-top boxes (DirecTV, 2013). A global viewing history will ensure that subscribers can switch from one device to another and continue a previously paused program. The company’s strategy to transform subscriber experience will involve improving workforce and service quality engagement. Generating and testing of new ideas lead to improvements in products and procedures (DirecTV, 2013). A simplified customer interaction and increased subscriber self-service capability will increase productivity by reducing customer contact rates. Customers will also receive bundled broadband, video, and telephone services to improve customer convenience and cut costs (DirecTV, 2013). Providing a responsible pricing and enhanced productivity improves the customer experience and also the company’s profitability increases. The use of market growth and market share in developing strategies is crucial to our expansion. Suttle (2015) states that a company’s method of development is contingent upon its competition and financial situation. DirecTV currently has a little market share and especially in the private businesses. A firm’s market share is useful in determining the company’s strategy such as developing integrated bundling services and improving customer services like billing and packaging (DirecTV, 2013). A