SERVICES MARKETING Essay Example | Topics and Well Written Essays - 750 words

SERVICES MARKETING - Essay Example At this time also, they have incorporated the business, and gave the store a name. They decided on the bee as it symbolizes a busy creature and added jolly because owner said they are always happy people. So the name Jollibee was born. The owner of the company, Mr. Tony Tan Caktiong, always believed in giving added value to their customers. He wanted to satisfy the customers always, so in serving ice cream, he saw to it that it was served in big bowls and that it should be overflowing with ice cream. Jollibee has been considered by the Far Eastern Review in 2003 as the Best Company in the Philippines. It has reached the system wide sales of P28.8 billion and a net income rising to 20.8 percent in 2003. Jollibee remained settled and was not threatened with the coming of MacDonalds in 1982. MacDonalds is known in the US, and it is an entirely new concept in the Philippines. The burger houses that they established were big and attractive. The introduction of new products and recipes were simple in the beginning. The members of the family just sat down and discuss. The Caktiong family members are good cooks, their father was a chef and their mother was a good cook. The spaghetti is a recipe of Tony’ s sister who experimented on it, and then started serving the dish on the store. The fried chicken recipe was likewise an experiment of mix that the family tried. There was no formal structure and yet customers came in with their families to line up in the store, whether it is for a sit-down or take out food. Filipinos have an inherent love for sweet tasting good food. According to Mr. Caktiong, a lot of their consultants were amazed with the sweet side food preference of Filipinos. Aside from taste, Filipinos are attracted to the smell of food. Filipinos believed that if it smells good – it will taste good. Jollibee today. The set up is different today, as