Consumer behavior about the target-based internet market in China Dissertation

Consumer behavior to the highest degree the target-based earnings market in China - Dissertation Example14 Abstract This research focuses on the determination of the factors influencing target-based net marketing in China. The researcher focuses on the use of the said target-based internet markets as well as the perceptions of the consumers in the Peoples Republic of China. In order to determine this, this study undertakes the quantitative approach, focusing on the use of the survey questionnaire method in collecting pertinent data with keep to the same. 1- emphasize of Dissertation interrogation Various conditions emphasize the effects of the growth of the internet on marketing in the Peoples Republic of China. Undeniably, this is directly link up to the experience of the consumers. Various researchers have suggested that the consumer market in China has only developed in the last ten years. This thus means that the traditional way by which the Westerners shop is absent in C hina. In this sense, online shopping is easier to instill in the Chinese consumer as compared with their Western counterparts as there is no common behavior that marketers may change. This is also true in relation to the consumption of information with admiration to brands, focusing on how the consumers in China learn closely products and brands. From the perspective of marketing communication, it is highlighted that the impact of online information is very high in China. Undoubtedly, the internet provides the Chinese citizens with open and unregulated alternative to media channels that were traditionally used. 2- Aim, Research Questions and Objective of the Dissertation 2.1- Aim of the Dissertation The researcher aims to solicit the behavior of customers with respect to the prevalence of target-based internet markets. In view of the same, the researcher also aims to whole tone into the various reasons behind the consumers preference for target-based internet markets. 2.2- Resea rch Questions of the Dissertation This research also aims to answer the following research questions 1. How do consumers feel about target-based internet markets? 2. What are the factors that contribute to the good perceptions of consumers with respect to target-based internet markets? 3. Why do consumers prefer target-based internet markets? 4. How do target-based internet markets influence the behavior of consumers with respect to intent to purchase? 2.3- Research Objectives The researcher also aims to address the following research objectives 1. To determine how customers feel about target-based internet markets 2. To look into the factors that contribute to the perceptions of consumers with respect to target-based internet markets 3. To look into the reasons behind the consumers preference for target-based internet markets and lastly, 4. To look into how target-based internet markets influence the behavior of consumers as regards the intent to purchase. 3- Indicative Literature Review 3.1- The developing of Advertising in the Internet Age This section of the literature review focuses on the evolution of the traditional role of advertising, most especially in the internet age, considering the fact that this literature review focuses on consumer behavior and target-based internet market. Shaver (2007) argues that in a rapidly evolving media environment, the success of the media and the companies depend on advertising revenues as well as those advertisers who make use of media in order to transcend information with respect to th